New Contemporary Art Fair, 27 Feb – 1 Mar 2020 COAM, Madrid


For its third edition Urvanity Art returns to COAM. An exceptional space located in the Chueca district, next to Malasaña and Alonso Martínez, in the very heart of the city. An iconic area, core of Madrid’s trends, avant-garde, cultural events, fashion and art scene.

COAM is a living space for community gathering and very proactive with culture, art, society and of course architecture matters. More than 12.000m2 distributed in 4 floors and a central garden, makes it an urban oasis that will host URVANITY ART’s third edition.


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The new contemporary art fair

It is manifest that for several decades new practices, values and codes have coexisted in the cultural landscape of our cities, occupying a place in the world of contemporary art. The issue is how to tie them together, and this cannot be achieved only by means of an urban art fair. Therefore, Urvanity has been conceived as a platform for a New Contemporary Art.

To speak of new art is to catalyze a contemporary project with a historical perspective because “all that is not tradition is plagiarism.” Notably, Urvanity advocates proposals (with a strong base in the urban context of the 1970 ́s up until today) that construct a dialogue with modernity, and, as a result, provide a setting from which we can explain the world around us. It is important not only to consider the work itself but to understand the public space where this very work is composed and that it at the least convey an aesthetic experience.

Urvanity seeks to explore and thus imagine possible future scenarios for this New Contemporary Art, thanks in part to alliances with other initiatives and promoters of culture in our city. To support the creation and spreading of ideas, as well as facilitate access to these practices of contemporary creation that define our vast cultural urban landscape.

Urvanity Art,

Contact us


New Contemporary Art Fair // 27 February – 1 March 2020 // COAM 63 Hortaleza Street, Madrid (Spain)

Press inquiries

Project Manager
Victoria Ríos // victoria@urvanity-art.com

General info

Exhibitor Relations
Elisa Montesinos // elisa@urvanity-art.com

Sergio Sancho // sergio@urvanity-art.com


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