10 seconds, 20 artists action


10 seconds, 20 artists action

Digital Art takes over Madrid during its 2020 Art Week. For the first time Urvanity has teamed up with Finding Art Madrid (FART) to come up with a project that aims to make visible some of the most contemporary art practices in the public space and support digital artwork.

20 artists and digital creatives attached to the city of Madrid have created 20 digital video-art pieces of 10 seconds each to be shown on the JCDecaux digital screens located in key spots all around the city. 20 windows to connect both physical and virtual worlds that will address topics such as identity, relationships, the existence, body, physic laws or the city.

The artist selection has been done alongside with Finding Art Madrid, an initiative by Cristóbal Baños, Diego Iglesias and Aida Salán granted by the Ministry of Sports and Culture.
This action has been possible thanks to JCDecaux and and the support of Madrid Capital de Moda.

Participant artists

Clara Cebrián


Graduated BA in Design for Interactive and Moving Image at the London College of Communication and Wayra Boot-Camp Scholarship: Finance, business and Models of Growth at IE Madrid. In her work, Cebrián combines painting, drawing, animation and digital art, creating her own language and artistic expression. Cebrián’s works reflect her own creative universe inspired by her day to day and in the most current formats, such as video art, GIFs, 2D animations, interventions or site specifics, which she combines with other more traditional languages ​​such as textile design or ceramics. Instinctive, digital and color-loving, in just five years of experience she has had more than twenty exhibitions, among which are the individual “Many very important things” (2019), _2B Space to be, Madrid; “Slow, Slow” (2018), Concept Store, Madrid; “Piedra, Papel, Madera” (2018), Project H, Mexico City; “My printer is broken” (2017), Slowtrack, Madrid; “Shark Attack” (2015), Hito, Mallorca; or “Bullfighters and rockets” (2015), Slowtrack, Madrid. In addition, she was selected for the Swatch Creative Natives program (2018), XXXXX, and for the Artist Residence Proyectote, in Mexico City.

Claudia Maté


Lives and works in London. She works in a large area of new media and online based works. Her works come from a variety of formats including programming, 3D, video, videogames, VR, GIF and sound. She is Co-founder and curator at cloaque.org. Her work manages to blend the familiar with the odd, and the futuristic with strange retro tropes. She has realised her ambition to fuse the internet and interactive 3D technology into an aesthetic that is non-ideological and defines a never-ending new aesthetic – into a surreal and pixelated world where anything is possible, and nothing is as it seems. Mate’s works has been exhibited internationally in Spain, USA, France, Switzerland, Austria, Canada, Croatia, Italy, Germany, Chile, Argentina, Switzerland, Netherlands, Venezuela, Korea, Mexico, Greece, Czech Republic, Iran, Peru, Lithuania, UK and online.

Filip Custic


Is a Spanish-Croatian artist that lives and resides in Madrid, Spain, whose artistic practice combines photography, performance, sculpture and video art. His work explores the impact of digital technologies on our conscience and sense of identity, bringing together art, technology and humankind. Filip is widely recognised for his ‘cuadros virtuales’ [virtual paintings], in which he oscillates between the real and the surreal, the material and the digital, capturing the tones and textures of our online and offline realities with an acute sensitivity and a meticulous attention to detail and symbolism. Recent exhibitions include: Link in Bio: Art after Social Media, curated by Anika Meier, Museum der bildenden Künste Leipzig, Leipzig; micro=macro, performance for Manchester International Festival, Selfridges, Manchester (2019); Filip Custic en conversación con César Manrique, curated by Belinda Martín Porras, Fundación César Manrique, Lanzarote (2019); Homo-?, curated by Belinda Martín Porras, La Térmica, Málaga (2019); Presente mental, curated by Xurxo Ponce, Centro Cultural de España, Montevideo (2019); Laberinto de espejos, Absolut Manifesto 19 – We Are A New World, Madrid (2019). As creative director and fashion photographer, he has worked for Opening Ceremony, VOGUE, Fucking Young!, GQ UK, Esquire, Visionare, Palomo Spain, Rosalía, among others.

Gabriel G. Regües


Worked as a performing arts technician, developing most of his professional practice as an illuminator and technical coordinator for different companies and performing arts shows. In this sector he confirmed his preference for creative and interdisciplinary work and developed skills in project and team management. Theater and dance also accentuated his critical and reflective capacity towards the world in which we live. In the last years of this period, he discovered the repositioning that Design is currently carrying out as an agent of improvement and social transformation. Moved by an innate curiosity and the need to embark on new paths, he started higher studies in Design. He is currently professionally dedicated to the design of experiences.

Jesu Moratiel


Is graduated in Fine Arts from the Complutense University, with honors in his Final Degree project. He currently lives and works in Madrid. His work moves in multidisciplinary and addresses from installation and sculpture to photocollage, digital painting and 3D animation. As for the digital work, he is interested in the artificial character of the body in the Internet era. Moratiel drinks from the artistic and anthropological record of universal cultures, their myths and beliefs, to configure a reflexive network of allegories to the origins of human concerns. All of them, proposed from a very personal point of view, All this, which he calls as the science-fiction of contemporary art, is configured under a series of aesthetic guidelines that have their origin in their interest in nature science and technology.

Lola Zoido


Started her career in Seville where she studied Fine Arts and currently lives in Madrid where she continues to study and develop her work. Her production combines an analytic and poetic gaze on the relations that emerge from the intersection between the digital and physical. She has participated in both, international and national exhibitions, and won several schorlaships and artist residences.

Lucia Tahan


Is an architecture practice based in Berlin that deploys human experience design in spatial and digital systems. Lucia has produced work across a wide range of scales, from software to construction to critical writing, while developing architecture projects and exhibitions as speculative political tools. Underlying her practice is a desire to blend methodologies from digital disciplines with architecture systems. Her work expands the practice of architecture from a space-based discipline to a broader exercise in experience design and research. Her research work was part of the 2018 Venice Architecture Biennale and was recently awarded the Housing the Human Fellowship and the Knight Foundation Fellowship. From 2020 she will work as a product designer for AR/VR at Facebook in London. Previously, her work has been presented at the University of Illinois at Chicago, Lisbon Architecture Triennale, Seoul Biennale of Architecture and Urbanism, and MAXXI Museum in Rome, and published in magazines such as Bartlett's Lobby.

Marta Moya


Is a digital designer, illustrator, brand developer and a explorer of mixed media. Working since 2012 between different teams and collectives, her projects have been switching from purely UI design to Live mural painting, animations and screenprinting. Some of Moya's favorites are Madrid metro uncanny characters and bad menu translations from tourist cafeterias.

Matteo Caro


Is a student of the Superior Technical School of Architecture in Madrid (ETSAM). He is interested in experimental and speculative architecture considering that his role should consist in questioning many automatisms assimilated to the conventional architectural practice – placing it, on the contrary, in a border area of ​​discontinuity and instability. Architecture, then, as a research into the concept of “limit”; and its inevitable dissolution; as a review of overused concepts such as “use”, “function” and “utility”. Multidisciplinary architecture that aims to integrate the rest of arts; A view of architecture that does not pursue to produce a new constructed material object, but to generate a space, a territory open to phenomena, the unpredictable and variable occurrence of life in its various manifestations, human and non-human.

Mit Borrás


Is a Spanish artist. He received his BFA at the Complutense University of Madrid in Madrid, Spain and specialization in Art and Cultural Studies in Berlin, (Germany). He developed his research on Media Art at the Twente University in Enschede, the Netherlands (2006) where he participated intensely in the Dutch contemporary art scene. He relocated back to Madrid where he oversees the production of video art festivals while also carrying out projects as an independent curator. In 2010 he moved to Berlin to participate in the Glogauair Residency and co-directed Fünf Galerie together with Rachel Lamot. He has worked as a coordinator of several cultural projects regarding media art and was working as a curator for the Instituto Cervantes in Berlin. He also currently combines his artistic practice with his work as an art critic in Neo2 Magazine.

Nacho Limpo


Graduated in Fine Arts from the Complutense University of Madrid (2019). Currently studying the MIAC Master Research in Art and Creation. His research work orbits the application of art discourses around ecology in the era of Web 3.0. He currently collaborates in the R&D research group: Art interactions in the technosphere. The irruption of the experience. (Creation of supports and instruments for critical, public and transversal reflection) HAR2017-86608-P. He currently manages, develops and coordinates the group’s website: www.arteytecnosfera.com. He has collaborated in “Accesses No2” 2018/2019 (www.accesos.info.) as a developer and designer of the magazine and the website of this same research group.

Nina Muro


Is a Graphic Designer and Art Director from Madrid, currently based in Berlin. Her work is defined by color explorations and abstract compositions. She strives to create mind tickling and unexpected visuals through a mix of 2D and 3D techniques. One of her latest projects as an Art Director is Taupe Magazine, an online research platform that connects color theory to digital art through literature. Featuring work by writers, designers, scientists and artists, Taupe brings together innovative minds to discuss the complex phenomenon of color in a digital age.

Pau Jimenez


Is a Madrid-based architect and digital artist. From AR to digital images and animation, her main interests are focused on human interaction with technology through an intimate domestic space. She's part of the Digigxl collective and the Lens Creators group at Snapchat.

Raquel Villa


Is a Madrid-based visual artist exploring systems through movement and simulation. She experiments with the creation of procedural sculptural systems by applying behavioural laws based on modified physics, where they can reach their own strange limits, evolving, growing and mutating. In the end, the main goal is to see how far the systems can go. She occupies much of her time learning and exploring disciplines from other environments, enjoying being a newbie.

Sergio del Castillo


Is a non-standard Architect specialized in Computational Design part of a team of activists called The Miausonic Lodge, Miausonic Order, Miauhaus, Miausons, Miauers, The Miausonry and so on, who created the Miaucademy called @offmiau and @miauhaus_org at Miaudrid, Spain. Currently working as a Computational Design Consultant with his own firm, Miautics (@miautics). The Miauers firmly maintains that Tools are as part of the Project as the Project itself and believe in algorithmic processes more than in final designs, so they spend their time researching in sometimes useful or amusing but always everlasting geometry quizzes.

Solimán López


Belongs to that generation of artists hinged between two times: analog and digital. His main interest lies in the connection between art history, understanding contemporary art as an evolution of thought, social and psychological problems derived from the digital revolution and the exploration of technological language as a means of artistic communication. His work has been exhibited in more than fifteen countries, also highlighting his work as a researcher around the subjects described. Among his latest projects are the project GRID for the Nuit Blanche in Paris 2019, the project High Meshes initiated at the CCCC in Valencia, the project LookAt for Barcú, Bogotá, Colombia or the Harddiskmuseum at the EP7 in Paris.

Teresa Rofer


Is a visual artist who lives and works in Seville. She has completed her higher education studies at the University of Seville and the University of the Basque Country. Her work explores contemporary visual storytelling codes using digital media and 3D software as tools for expression. In turn, her object of study is the interrelation between the physicality of body expression and states of mind, as well as its projection in a specific space or context. She has carried out commercial works for artists such as María Arnal, Chris Hyson, Ortiga and Álvaro Romero, in addition to having won several awards in the world of advertising such as the tour of the Cdec (2018).

Víctor Arce


Takes as his inspiration for his work the retrocomputing aesthetics, the Memphis group, the accelerated visual culture of the last decade and all the abstract and colorful paraphernalia of glitch-art. His areas of interest includes open-source ethics, post-internet, “do it yourself”, interdisciplinary remixing and making artistic experimentation accessible and horizontal.

Yarza Twins


Is a graphic design studio founded by twins Marta and Eva Yarza. After working in studios like Sagmeister & Walsh in New York, Madrid and London, they decided to found their own office with the premise of reinventing themselves in each new project. After two years open, Yarza Twins has worked with major firms such as Mika, Adidas, Huawei, MTV, Smirnoff and Neo2 among others. Their personal stamp is to not go unnoticed.

Yosi Negrín


Is an artist, architect, curator and editor based in Madrid. He obtained his undergraduate and postgraduate degrees in Architecture at ETSAM, Madrid. Yosi’s interests revolve around the territory and its digital presence, raising questions about the relation between technological-objects and how they modify human lives. More specifically, his work focuses on the study of both the physical and the digital map, and on the meta-narratives created by them which, at the end, build our reality. Informed by his architectural vision of art, Yosi works across moving images, 3D representations, found objects and post-produced images (made and found) to create a series of installations that highlight the constructed nature of our relation to (and perception of) spaces. He has co-founded Casa Antillón (@casantillon), a Madrid Architecture collective dedicated to produce itinerant experimental exhibitions.

A project in collaboration with



The new contemporary art fair

It is manifest that for several decades new practices, values and codes have coexisted in the cultural landscape of our cities, occupying a place in the world of contemporary art. The issue is how to tie them together, and this cannot be achieved only by means of an urban art fair. Therefore, Urvanity has been conceived as a platform for a New Contemporary Art.

To speak of new art is to catalyze a contemporary project with a historical perspective because “all that is not tradition is plagiarism.” Notably, Urvanity advocates proposals (with a strong base in the urban context of the 1970 ́s up until today) that construct a dialogue with modernity, and, as a result, provide a setting from which we can explain the world around us. It is important not only to consider the work itself but to understand the public space where this very work is composed and that it at the least convey an aesthetic experience.

Urvanity seeks to explore and thus imagine possible future scenarios for this New Contemporary Art, thanks in part to alliances with other initiatives and promoters of culture in our city. To support the creation and spreading of ideas, as well as facilitate access to these practices of contemporary creation that define our vast cultural urban landscape.

Urvanity Art,

Contact us


New Contemporary Art Fair // 25-28  February 2021 // COAM 63 Hortaleza Street, Madrid (Spain)

Press inquiries

Project Manager
Victoria Ríos // victoria@urvanity-art.com

General info

Exhibitor Relations
Elisa Montesinos // elisa@urvanity-art.com

Sergio Sancho // sergio@urvanity-art.com


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