How deep is the street?

When you talk about Street Art, Urban Art, Graffiti, and Urban Contemporary, there is much more than what you can see on the surface. For this years edition of Urvanity we present the “BSA Talks”, a lively and opinionated series of talks that are curated and hosted by the founders of the influential art blog BrooklynStreetArt who created an entertaining program that reflects and investigates the complexity of a half century of artists working on the streets – and the hot topics that deeply affect the scene today.

Hacktivism, Intellectual Property, Place Making, Urban Planning, legal/illegal DIY escapades and large scale collaborative public projects – These are all within the scope of this massive movement and are shaping the future. Come join us, talk with and listen to artists, professionals, academics, and thinkers who are studying and pivotal in the formation of this global grassroots art scene. Let’s see how deep it goes!


COAM. Hortaleza street, 63

4.30pm-5:25pm – Denis Hegic The Intelligence of Many

Street culture and digital technologies continue to flatten hierarchies in the art world. Art, Activism, and evolving models of Collaborative Creation are all converging toward a new way of working. Disciplines more easily melt together, why not collaborative works of exhibitions, performance, and engagement. The concept of The Intelligence of Many provides insight into opportunities (and possible dangers) for new truly D.I.Y. energy as applied to art and culture movements.

6.00pm-6:55pm – Fernando Figueroa  How Graffiti Speaks to Society as a Humanity Barometer

Graffiti and Street Art can act as a social barometer; an emotional and ethical reflection of a neighborhood, a community, and a city. But how can you decode it? Urban art and its myriad expressions are intrinsically red to real or figurative space and time and can act as an alarm system, a stress valve, or a request to change. Come hear Dr. Fernando Figueroa as he shows us that graffiti is alive, insisting on opening awareness, taking action and ultimately giving voice to individual expression.

7.20pm-8:45pm – Steven P. Harrington and Jaime RojoOkuda San Miguel, Oscar Sanz – BSA Film Friday Presents ‘Equilibri’

BSA Film Friday presents the Madrid premiere of “Equilibri”, the documentary directed by Batiste Miguel about Okuda San Miguel’s intervention at the Fallas in Valencia. The new film presents his piece as it re-interprets the historical celebration and illustrates a harmony between tradition, modernity and New Contemporary Art. Join Steve and Jaime as they welcome Oscar Sanz and the protagonist of this incredible event, artist Okuda San Miguel.

COAM. Hortaleza street, 63

1.00pm-2.15pm – Juan Bautista Peiró y Sergio Pardo Planning Urban Art Manifestations to Dialogue with the City

The proliferation of so-called Street Art mural festivals in the last 10 years has certainly added color to our cities, but has it created a dialogue with them?
Can we thoughtfully program works that respond to the rhythm of a city, cognizant of its systems, in concert with its various populations? What is “creative placemaking” and how does one get permissions from all the parties affected by complex works. Why is it important to see Urban Art in a broader light beyond murals on walls? What should be the scope of public art nowadays in our communities and how to be able to achieve that? Join these two professionals in the fields of Urban Art / Public Art to hear about making art that steps outside the mural tradition and creates a dialogue within the city.

4.00pm-3.55pm – Jan Kaláb Urban Art and Inclusivity

Whether it’s illegal graffiti on trains and streets or studio-based artist collectives who create new events together, the creative process open thrives on collaboration. A multi-disciplinary artist, Jan Kaláb shows you why, working solo or collectively, his motto is the same: always get higher. Whether it is the inventive soul of graffiti or the organic lines of his geometric sculpture and painting; Urban Art is about nurturing inclusivity.

5.30pm – 6.25pm Alberto González Pulido Art, Intellectual Property, and Censorship

The Gag Law reaches into areas many could not have imagined, including the practice of art as speech and its intersection with the public sphere. Join artist and arts professional Alberto González Pulido as he speaks about censorship and another important topic for artists, intellectual property.

7.00pm – 7.55pm – Sabina Chagina How I Co-built an Urban Art Biennale in Moscow

A leading curator in the Street Art scene in Russia, Sabina Chagina talks about the stages of development she had to foster to launch ARTMOSSPHERE, the first biennale of Street Art and urban culture in the country, now presented in its third edition in 2018. A rewarding and challenging series of programs built the road there and she’ll speak about how it is changing conversations about Street Art, murals, and Contemporary Art in Moscow..

COAM. Hortaleza street, 63

1.00pm – 2:15pm Susan Hansen & Bill Posters Take Over : Urban Art and Creative Activism

From hacking public space, to subvertising, to collaborative interventions, the street practices of Creative Activism are anything but rote, especially when there is a message to convey or a story to tell. What role does activism play in a time of social-political-psychological upheaval and who gets to have the last word?

16.00-17.15 Pascal Feucher + Dan Witz Urban Art and Residencies: The Importance of Nurturing Artists and the Creative Process

From traditions born in the age of the apprentice, art residencies have been a valuable step in the developing, broadening, and advancing of fine artists (and sometimes curators) for years. Graffiti writers and Street Artists open come with a different worldview entirely. Is there a model for nurturance of D.I.Y. outlaws?

Program sponsored by Mahou

Please note the program may be subject to changes

The hosts



Steven P. Harrington and Jaime Rojo are the Founders of the influential art blog that has won accolades from institutions and the streets for more than a decade, with Steve serving as Editor-in-Chief and Jaime as Editor of Photography. Proud New Yorkers, artists, art patrons and cultural organizers for more than twenty-five years, both are experts on the evolving Street Art scene in New York as well as globally. With daily postings on Brooklyn Street Art (BSA), 300+ articles published on The Huffington Post, and close to half a million followers on social media, their writings have been published in Spanish, Italian, French, German, Norwegian, Portuguese and Korean and the two have shown and discussed Street Art, graffiti, murals, public art, and contemporary art happening in more than 100 cities over the last few years.

Working with influencers, artists, fans, galleries, collectors, curators, neighborhoods, and important cultural institutions the two continue to foster an ever widening conversation about the importance of art in the streets and its many colorful tributaries. Harrington and Rojo are continuing a global tour that has brought them in the last 3 years plus Norway, Germany, Russia, Sweden, Switzerland, Denmark, Portugal, Spain, French Polynesia, Finland, Colombia and Mexico and will bring them to places such as Madrid, Sydney, and Brazil in 2019.

Speakers bios



Curator of Monumenta, Biennale of Urban and Contemporary Art in Leipzig, creative director of Berlin based YAP productions and an X: ex-Yugoslav, ex-boyfriend, ex-driver and x-man challenging the limitations of time and geography. You might see him working on the streets of Taipei one day and lecturing in a museum in Germany the next.

“When talking about today‘s curatorial work in both the urban fabric outside and the exhibition arrangements inside we are in the middle of a transformation process, which is challenging the established curatorial principles. Preservation, connection to art and history, presentation of new talents and display of works of art require in a contemporary urban art context: 1. engagement, 2. collaboration, 3. the Intelligence-of-Many.

Over the last years we were able to develop significant urban projects due to cross-connection of different talents and professionals only. It´s the collaborative effort, that is decisive for setting up standards of responsible dealing with the urban environment. By co-curating Monumenta with Jan Fiedler and Michelle Houston at Berlin Art Society, across generations and genres with Sasha Krolikova, Isabel Bernheimer, Marc Omar and Genefer Baxter, we were capable of delivering viable public art solutions to the complex fabrics of the cities we live in.”


Susan Hansen is Europe’s most cited street art scholar (and 3rd most cited, worldwide). She is an interdisciplinary academic with a background in forensic psychology, visual sociology, and art history. Her unique approach to street art, graffiti, and urban contemporary art is grounded in her intersectional expertise.

Susan is Head of the Visual and Creative Methods Group at Middlesex University, London. She is also Director of Art on the Streets, which hosts urban art talks and events, including the flagship Art on the Streets symposia series at the Institute of Contemporary Arts, London. She is also Editor of Nuart Journal, a peer reviewed forum for critical discourse and commentary on urban art.

Susan is committed to engaging and connecting outsider audiences with contemporary urban art and scholarship through open access publications, symposia, and uncommissioned independent public art. To this end, she has worked with the Institute of Contemporary Arts, London, The British Museum, The Royal Court Theatre, Moniker International Art Fair, Museo d’Arte Moderna di Bologna, The Museum of Modern Art, NYC, and other major cultural institutions.


PhD in Art History from the UCM (1999) and vice president of the Asociación Española de Investigadores y Difusores de Graffiti y Arte Urbano INDAGUE. He has focused his research on popular and subcultural graphic-plastic expressions in public space. Its multifaceted training (historian-archaeologist, graphic-plastic, acting-scenic, literary and teaching) allows it to interrelate different aspects of culture, standing up an integral knowledge of the cultural complex. Currently, he develops an independent activity, specificly on the study of the roots of Graffiti and Urban Art and the diversity of the graffiti phenomenon.

His most remarked books are Grafiti y civilización, vol. I (2017), Firmas, muros y botes (2014), El grafiti de firma (2014), Graphitfragen (2006), El graffiti universitario (2004) or Madrid Graffiti (2002).


Bill Posters follows a tradition of critical public art. His interventions often interrogate forms of propaganda; their associated architectures and their impact on notions of justice, democracy, privacy and the environment.


From 2011 Bill has pioneered developments in the practice of detournement, known today in the field of street art as ‘subvertising’ – short for ‘subverting advertising’. Applying detournement theory to urban – and increasingly digital contexts, his practice ‘hacks space and place’ to reveal power relationships that exist between corporate and state level actors and their subjects – citizens.

Bill is co-founder of Brandalism ( and the Subvertisers International (SI).

Brandalism is comprised of renowned street artists, designers and activists from 22 countries. In 2016, Bill received Communications Sans Frontiers’ ‘Activist of the Year’ award for Brandalism’s ‘COP21 Paris Climate Talks’ project ( which saw over 600 ads replaced with critical public art relating climate change, consumerism & corporate lobbying.

Bill is an honorary research fellow at the University of Manchester, UK, and a published author on the subjects of subvertising, protest art and propaganda. His latest book ‘Street Art – A Manual’ is due for release by Laurence King in 2019. His work has been featured in Creative Review, Adweek, Washington Post, Forbes, CNN, Al Jazeera, Reuters and BBC.


Jan Kaláb (Prague, 1978) is one of the most important artists of international geometric and urban abstractionism. Born in Prague in 1978, he soon became one of the most important local writers, also founding a famous crew, the DSK. With the name of Cakes he travelled through Europe and America, developing his style up to 3-D Graffiti. With the name of Point, he made installations with letters with abstract shapes, placed in the streets or hanged along the walls, looking for ever larger dimensions. These works, though technically far from graffiti, lead him to a superior level of abstraction of forms.

Since 2007 he explores infinite shades of abstract painting on canvas, expressing his own language through a perfect balance between shapes and minimalism, capable of generating amazing effects of depth and dynamism.


Sergio Pardo holds a M.Arch from ETSAM in Madrid, visiting architecture scholar at the Illinois Institute of Technology (Rafael del Pino Scholar), and Cultural MBA from the University of New York (Fulbright Scholar). He has been developing a career linked to the world of art from a multidisciplinary perspective. In this regard, he has participated in curating and managing projects in prestigious institutions such as the 10th Venice Architecture Biennial; the Peggy Guggenheim Collection in Venice, the Canal de Isabel II Foundation, the Casa Encendida in Madrid or the Lola Garrido Collection.

Currently, Sergio Pardo Senior Project Manager of the Percent for Art Program, from the NYC Department of Cultural Affairs, where he curates and oversees all permanent public art program of New York City.


Doctor in Fine Arts and Professor at the Faculty of Fine Arts at the Universitat Politècnica de València. Vice-Rector for Culture from 2005 to 2011. Since 1996, he has directed various projects related to public art, including the commissioning of the Encuentro de Arte Urbana Poliniza Dos, which has celebrated its thirteenth edition.

Member of Valencian, Spanish and International associations of Art Critics. His management, research and teaching labor has been completed by his consultancy for contemporary art collections in public and private institutions, such as the Mediterranean Savings Bank (CAM), or DKV.


Sabina Chagina is an outstanding expert and curator of projects related to urban art. Together with her colleague Yulia Vasilenko, she is co-founder and organizer of the Contemporary Urban Art Biennial ARTMOSSPHERE in Moscow. Founded in 2014 in 2018 it presented its third edition being the only Biennial that represents the main exponents of urban art from around the world.

She is the director of the creative union of the same name, ARTMOSSPHERE, which acts as an agent of support and development of urban art and culture in Russia and around the world.


Dan Witz (Chicago, 1957) lives and works in Brooklyn, New York. The artist boasts extensive formal training that includes studying the Fine Arts as well as Design; influenced by Punk culture, he began his career in 1979 and quickly became one of the major pioneers of Urban Art. Challenging the more traditional canons of the art world, Witz chose to focus on urban art, creating installations on the streets of various international cities and succeeding at expressing his ideas freely and directly.

At the beginning of his career Dan Witz concentrated on hyperrealism, which he explored through painting. His method later evolved towards street installations, which had to be realized in a very short amount of time. The artist is inspired by the social changes of his time when producing art; his interventions in the street are related to political and economic issues.


Alberto González Pulido has a law degree from the ULPGC, a master’s degree in intellectual property, industrial and new technologies. As Director of the Department of Commercial Law at the UNED Las Palmas 2014/2015, he develops his activity as a consultant and cultural manager in different institutions. Since 2016 he has been Director of AICAV (Association of Canary Islands Visual Artists), which in turn holds the vice presidency of the Union of Contemporary Artists of Spain. His work has been linked to the preparation of the recent “Statute of the artist” and to the reform of the REF of the Canary Islands included in the recent reform of the Autonomous Statute of the Canary Islands.

As a cultural manager, he regularly collaborates with the Manuel Ojeda Gallery, where he carries out management, administration and curating work, and with which he has participated in national and international contemporary art fairs. He collaborates with KREAE, an institution organizing the video art festival PROJECTOR. Currently he develops his research work on intellectual property and censorship with an informative and participatory project called “LIMITS TAXES TO THE CREATION” that has been developed with the City Council and the Community of Madrid, and that is already in its fifth edition.


Born in Santander in 1980, he now resides in Madrid where he also has his studio. His singular language based on icons and multicolored patterns, which we can find in the streets of a good part of the world, converted him in one of the most known artists of today. His works often question the contradictions of a false liberty and the conflict between modernity and our roots.


Oscar Sanz, together with a group of friends, among them the artist Okuda San Miguel, who he represents since 2004, created Ink and Movement (IAM) in 2007, project that he developed in Plural Form, an agency he founded himself in 2001, facing the need to legitimate, give visibility and offer and corporate cover to public art, taking it from the streets to the galleries to claim its place in the contemporary art circuit. With Ink and Movement he developed a professional and artistic organisation where artists feel supported and their work is being managed in the most efficient and rigorous way. This unique business organisation has already succeeded to make Ink and Movement’s mission real, that is to place art in a horizontal way and at the same time opening it to an audience that usually ignores it.

Oscar Sanz, with more than 15 years of experience in the world of what is known today as urban culture has becomes, thanks to his enterprise, a reference in urban culture and a renowned mover and shaker. He has given talks and conferences, developed projects and opened new business lines, in different cities and countries, like the Urban Art Festival (2004/05), the first gallery in the capital specialised in urban art, Iam Gallery (2012), the projects Truck Art Project and Kaos Temple (2015). Finally, it should be pointed out his work in the academic world, giving different Master Classes in prestigious institutions like SAE Institute, Camilo José Cela University and many more.


Pascal Feucher (born 1970 in Paris) is the founder and General Manager of Urban Spree, a multi-cultural space created in 2012 in the heart of Berlin. Urban Spree is organized around 1700sqm of Biergarten, concert room, artistic ateliers, murals, tattoo studio, and of course a gallery and bookshop/printshop. Within the team, he is specifically involved in Urban Spree Galerie, a 400sqm gallery focused on ‘post-graffiti’.



The new contemporary art fair

It is manifest that for several decades new practices, values and codes have coexisted in the cultural landscape of our cities, occupying a place in the world of contemporary art. The issue is how to tie them together, and this cannot be achieved only by means of an urban art fair. Therefore, Urvanity has been conceived as a platform for a New Contemporary Art.

To speak of new art is to catalyze a contemporary project with a historical perspective because “all that is not tradition is plagiarism.” Notably, Urvanity advocates proposals (with a strong base in the urban context of the 1970 ́s up until today) that construct a dialogue with modernity, and, as a result, provide a setting from which we can explain the world around us. It is important not only to consider the work itself but to understand the public space where this very work is composed and that it at the least convey an aesthetic experience.

Urvanity seeks to explore and thus imagine possible future scenarios for this New Contemporary Art, thanks in part to alliances with other initiatives and promoters of culture in our city. To support the creation and spreading of ideas, as well as facilitate access to these practices of contemporary creation that define our vast cultural urban landscape.

Urvanity Art,

Contact us


New Contemporary Art Fair // 27 February – 1 March 2020 // COAM 63 Hortaleza Street, Madrid (Spain)

Press inquiries

Project Manager
Victoria Ríos //

General info

Exhibitor Relations
Elisa Montesinos //

Sergio Sancho //


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