Born in Madrid in 1975, he combines his professional activity - advertising creative - with his artistic and literary facet. The influence of his profession is very present in his creations. All his works wander in the territory of the absurd and even when seeking differentiation, originality and rupture, they always respond to the idea of conveying a concept. It is, therefore, the conceptual charge that takes priority over other aspects. Originality and idea mark the boundaries of the paths he treads. He has held a dozen exhibitions and has published four books, including the world's first book written on ballot papers and the world's first book written on bingo cards.