Mahou has been a supporter of Urvanity since its inception in 2017, and will do so again in this seventh edition. This year we will continue to work together to carry out artistic and cultural activations as part of our mission to engage people with art and their surroundings. Mahou's commitment to art and culture has been demonstrated by supporting UVNT Art Fair and creating the UVNT Mahou Talks, a space for conversation where contemporary art becomes the protagonist through conversations with artists, gallery owners, art historians, curators and experts in the art market. Thus, Mahou shows once again its commitment to generate encounters between people, essential to a better life.
In each edition, the space led by Mahou is designed by prominent artists or architects who propose the same as if it were a work or artistic intervention. In previous editions, Pareid Architecture (2022), TAKK (2021) and Penique Productions (2019), among others, have transformed the space.
In this edition, the architects Palma Mx and NULA.STUDIO will be in charge of designing the Mahou space.
The UVNT Mahou Talks, moderated this year by art historian and cultural divulgator Sara Rubayo, will take place from Friday, February 24 to Sunday, February 26. Click here to discover the whole TALKS program.
About the installation
Fake Realness
In 2023, Palma Studios (Mexico) and NULA.STUDIO (Madrid), have merged to shape this space and explore the limits of reality and material fiction. Their joint proposal, Fake Realness, is an installation that investigates the creation of new materials by the hand of TARKETT and revalues the elements in which technological evolution and infinite recycling directly question the existing perception of the artificial.
The stony aspect of the vinyls - a kind of reinterpreted granite - contrasts with the lightness of the pieces: two-millimeter-thick _curtains_ levitating on a crushed material. This shredding is the origin of the material, but also its destiny since, at the end of the exhibition, everything will be recycled and shredded, to become again, many times, the same vinyl.
About Palma MX + NULA.STUDIO
Palma and NULA.STUDIO unite their architectural studios in this project to explore the limits of reality and material fiction. The Palma team (Ilse Cárdenas, Regina de Hoyos, Diego Escamilla and Juan Luis Rivera), originally based in Mexico City and today digitally multi-located, was considered by Wallpaper* as one of the 20 most relevant emerging practices in the world in 2021, the year they also received the League Prize from the Architectural League of New York. NULA.STUDIO (Laia Cervelló and Miguel Fernández-Galiano), with an office in Madrid, believes in design as an engine of social transformation, and focuses its practice on experimentation based on respect for the existing, whether it be the city -as in the rehabilitation of the Foios City Hall in Valencia- or the landscape -as in the Xoane Civic Center in Coruña-.
