The Spanish brand CREATE of home design appliances, joins the art week with UVNT Art Fair to give life to ‘Homebeat by CREATE’ an immersive installation that fuses art, design and technology inside the fair.
Through this collaboration, the brand reinforces its link with the art world, integrating its innovative products in a space that transcends the functional to become an immersive artistic experience.
In this installation, CREATE's Art Matte TVs transformed into works of art, turning the technology into a living canvas, projecting the works of the artists participating in the Digital Art Programme: Volcia, Sophie Koko, jackasswedge, Gabriel Massan and BORA. In addition, a DJ set the rhythm of the ‘Homebeat by CREATE’ space where music accompany every interaction and journey within the fair.
To give shape to this vision, the installation featured a special collaboration with international artists Richard Woods and Fabio Viscogliosi (Proyecto REME). Together, they merged their styles by combining Woods' distinctive designs and furniture with Viscogliosi's visual narratives and wallpapers.