For this ninth edition of UVNT Art Fair, the Digital Art Programme has a new ally, the Spanish designer appliance brand CREATE.
One hundred digital marquees throughout the capital will display the works of five young digital artists: Volcia, Sophie Koko, Jackasswedge, Gabriel Massan and Bora. This programme also has the collaboration of JCDecaux, which is providing the screens, and the programmes Madrid Capital de Moda and Todo está en Madrid. The digital works on view in this edition revolve around the central theme of dissident corporeality, exploring how bodies and identities are reattempted outside the normative canons through digital narratives. To this end, the selected artists use contemporary languages with a strong technological character such as animation, social networks and video games, in addition to other influences such as pop art and the world of fashion. The Digital Art Programme is also part of the fair, as the works of these five artists will be reproduced on several CREATE Art Matte televisions inside the tent that hosts UVNT Art Fair.