This edition of UVNT Art Fair we are once again partnering with ABSOLUT to support artistic creation through a retrospective of the brand's collaborations with artists. In this way, we highlight the brand's long-standing commitment to contemporary art in the form of custom bottles and posters made by art legends.
About ABSOLUT
Absolut Vodka was the first company to forge a close relationship between the brand and the most interesting artists of our time. They bet on emerging and almost unknown creators at the time because they were interested in their capacity for transgression and their anticipatory vision in pointing out the trends and guidelines that were to be followed later on.
Today they continue to think the same way, maintaining and reinforcing this position. Almost 40 years playing an important active role in the promotion of contemporary artistic creation. At Absolut they are convinced that art has the enormous capacity to transform us all on an individual level. It pierces us and unleashes our emotions, moves and unsettles us, fills us with doubts and makes us dream.
For all these reasons, since the 1980s, Absolut Vodka has turned art into advertising, and vice versa, collaborating with more than 550 artists. Andy Warhol painted ABSOLUT WARHOL in 1985, which became the first ABSOLUT Art ad and marks the beginning of The Absolut Company's involvement in art. His artistic collaborations in many of the disciplines in this field make Absolut Vodka has become an icon, inspiring those who believe in the power of creativity, seeking to drive progress, be positive and not leave indifferent.
One of the most famous vodkas in the world. Since the beginning of its commercialization in the United States in 1979, completely redefining the landscape of premium vodka and became a paradigm of art, culture and nightlife.
