The independent soft drink brand fritz-kola has joined the support of artistic and creative expression. The brand has become a reference for artisanal kolas and joins the Art Week in Madrid together with UVNT Art Fair accompanying us during the course of the fair and leading the now classic after party, again at Lula Club, supporting digital and audiovisual creation. During the days of the fair they will be serving their kolas and a special cocktail of the fair made for the occasion.
About fritz-kola
fritz-kola is not just a product, but an attitude. The Hamburg-based company stands for independence, tolerance, openness and diversity. fritz-kola is present at musical, artistic and cultural events, in restaurants and at festivals. In Europe, the brand supported almost 200 festivals in 2022 alone, ranging from small ones with around 1,500 visitors to large ones with up to 85,000 visitors.
Art has been a key element of fritz-kola since its inception: from distinctive outdoor marketing campaigns starring local urban artists to collaborations with art magazines such as Tramontana in Spain, as well as urban, artistic and cultural events such as Femmes Vandales in Barcelona, Tropicana Fest in Rotterdam, Calle Libre in Vienna and the Forward Festival in Hamburg, Berlin, Munich and Vienna.
fritz-kola is committed to an open society, as well as to the implementation and promotion of social projects under the message of openness and tolerance.
