UVNT x fritz-kola

March 7th till 10th 2024

The independent soft drink brand fritz-kola joins the support of artistic and creative expression within the fair. It has become a benchmark for artisanal kolas and joins the Art Week in Madrid together with UVNT Art Fair accompanying us during the course of the fair with its presence inside where they served its soft drink and presented a mural project in collaboration with the artist Bnomio.

About the brand:

fritz-kola is not just a product, but an attitude. The Hamburg-based company stands for independence, tolerance, openness and diversity. fritz-kola is present at music, art and cultural events, in restaurants and at festivals. In Europe, the brand supported almost 250 events in 2023 alone, ranging from small festivals with around 1,500 visitors to large-scale events with up to 85,000 visitors, such as "Rock Im park" or "Rock en Seine".

Art has been a key element of fritz-kola since its inception: from distinctive outdoor marketing campaigns featuring local urban artists to collaborations with art magazines such as Tramontana in Spain, as well as urban, artistic and cultural events such as Tropicana Fest in Rotterdam, Calle Libre in Vienna, Femmes Vandales in Barcelona and the Forward Festival in Hamburg, Berlin, Munich and Vienna.

fritz-kola is committed to an open society, as well as to the implementation and promotion of social projects under the message of openness and tolerance.

Bnomio

From bold black and white designs to old school tattoos with a contemporary twist, the visual universe of Spanish artist Bnomio (José Luis Pérez Ramos) is based on duality. His pseudonym is a declaration of intentions.

Born in Madrid, Bnomio studied at the city's Escuela de Artes Aplicadas Nº 2 and has worked extensively as a graphic designer, illustrator and art director. He has collaborated with brands such as Levi's, Footlocker, Vans and Citroën, and has created covers for magazines such as Retina (El País) and Yorokobu. In his personal creations, monochrome reigns supreme. Bnomio is inspired by the aesthetics of vintage tattoos, skate culture and occultism, distilling a series of influences in clear and recognizable forms.

Classic tattoo motifs, such as skulls, daggers or hearts, are reduced to their essence, expressed through careful line work and exquisite gray tones. This distinctive style is expressed through different mediums, from graphic works on poplar wood panels to tattoo designs. Tear Away the Mask, released in 2018, encompasses artworks published online, a book, and an ironic manifesto, all centered on themes of identity and authenticity. In all of these works, the skull is used as a symbol, a basic shape common to us all.